As professional communicators, of course we want to reach a wide audience with a clear message. But we know that sometimes we inadvertently say or write something that derails that message. And we are keenly aware that it can be challenging to navigate personal and social guidelines, which are evolving and changing all the time.
On September 8, AWC-SB launched its 2022 season with professional storyteller and AWC-SB Woman of Achievement, Kymberlee Weil. She shared tips for creating a powerful elevator pitch. “Use language that makes it compelling and memorable,” she said. “Tell a little less, so the listener wants more…!” Above all, “Be so memorable they can’t ignore you.” Read a recap of the event here, written by Justine Sutton.
Winston Churchill is quoted as saying, “A lie gets halfway around the world before the truth has a chance to get its pants on.” Fake news, alternative facts, or just misleading memes—there is so much information coming at us all the time, it’s easy to lose track of what is truly, well… true. On Wednesday, April 7, AWC-SB members and guests gathered via Zoom for our monthly meeting and an eye-opening presentation by Starshine Roshell, “Truth Decay—The Battle to Prevent Lies and Misinformation from Overwhelming Reality.” Justine Sutton has a recap of this popular event.
Crises seem to have become more the rule than the exception in recent years, with Santa Barbara no stranger to wildfires, flooding, and debris flows. We continue to see increasing weather-related crises all over the world and for the past year, we have all been affected by the crisis of the global pandemic. Here is a recap of our February meeting on Preparing and Managing During a Crisis.
While the disturbing events of the day at the US Capitol were still unfolding, members & guests of AWC-SB’s January meeting settled in to discuss and learn about someone who accomplished a mind-boggling amount in her decades there, establishing a truly inspiring legacy—Supreme Court Justice Ruth Bader Ginsburg.
On Wednesday, November 4th, AWC-SB members and guests met via Zoom for the monthly event that always presents valuable information as well as networking and camaraderie. While doing our best to suspend our collective breath-holding over election results (though updates were posted in the chat from time to time), we came together for How to Create a Sizzle Reel that Really Sizzles.
On Wednesday, October 7, about 40 AWC-SB members and guests assembled via Zoom for a fascinating and comprehensive presentation, Solutions Journalism: Breaking the Fear-Based News Cycle, with Giana Magnoli of Noozhawk and Michelle Faust Raghavan of Solutions Journalism Network. Even up against the Vice Presidential debate on TV, it was wonderful to see the impressive turnout for this monthly gathering.