By Justine Sutton
Did you know LinkedIn is the world’s largest networking platform, with more than half a billion members? Savvy entrepreneurs and small business owners know it’s also a powerful tool for building your brand, expanding your platform, and marketing your business.
Acclaimed Indy columnist, journalist, and author Starshine Roshell, also a LinkedIn Learning producer, was the speaker for the March AWC-SB meeting. Starshine gave an engaging and information-packed presentation on how to amplify your impact on LinkedIn by creating your company page, engaging with potential clients, and creating branded content.
The LinkedIn Help section is surprisingly robust. Try searching there for any other answers you need. Here are answers to specific questions that came up during the presentation:
- How to see Content Suggestions (“Communities/Hashtags”) on your LinkedIn Page.
- How to view analytics for your personal posts.
- Tips on increasing the distribution of your articles on LinkedIn.If I learn more about this, I’ll share with AWC-SB.
Courses recommended for those who want to learn more:
You can get a month of free LinkedIn Premium at premium.linkedin.com
Carolyn Jabs, past AWC-SB President and Membership Chair, remarked, “Thank you, Starshine! This feels like ‘insider’ information.’
AWCSB March Member Spotlight: Patricia Houghton Clarke
A self-taught photographer trained in life painting, drawing, and fabric arts, Patricia Houghton Clarke is particularly interested in culture, history, and human nature. She has decades of travel in more than 40 countries and years of work in visual arts and social justice efforts, including project creation, photography, fine art exhibitions, teaching, live presentations, community development, and fund-raising.
She is the co-founder of an award-winning affordable housing nonprofit and volunteer with refugee-support organizations, and her work has been an exploration of humanity, both near and far, from the jungles of Borneo to the Drag culture of Southern California. Clarke’s interest in blending photographic work with a quest to promote understanding between cultures has powered her imagery for many years. She has been active in many local nonprofit organizations, including the Santa Barbara Bowl, Fund for Santa Barbara, Summer Solstice, PARC Foundation, among others.
Patricia’s award-winning photography has been featured in exhibitions and publications around the United States and Europe. A collection of her imagery is included in the Barack Obama Presidential Library collection in the National Archives. She is the Owner of Patricia Clarke Studio in Carpinteria, CA.
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Join us Friday April 29th for the 14th AWC-SB Women of Achievement Awards, presented by Women Connect4Good. Early bird pricing ends March 18. For details, click here.
Justine Sutton graduated from UCSB and has adopted Santa Barbara as her hometown. She’s a freelance writer, certified in Weddings and Funerals as a Life-Cycle Celebrant® and is currently training as a voice actor.