Wed, Nov 4: Build Your Brand: Engaging Followers in Your Community

AWC-SB wants to assist you in building your brand, not only online, but right here in our own community. How can we make, and keep, connections close to home? Join us for “Build Your Brand: Engaging Followers in Your Community” on Wednesday, November 4, 5:30 to 7:30 pm, when we offer a panel of three marketing experts who will help you with local branding and community engagement.


  • Errin Cecil-Smith – Director of Public Relations for Sonos
  • John Lucchetti – Director of Sales at Oniracom
  • Scott Barnett – Marketing Leader, Writer and Entrepreneur

Wednesday, November 4, 5:30-7:30 pm
Ramada Inn Meeting Room
4770 Calle Real
Santa Barbara, CA 93110
AWC-SB Members Free; Nonmembers $20
Refreshments Included

08df7fcErrin Cecil-Smith has twenty plus years in domestic and international marketing, media, retail, promotions, events and communications. She successfully developed multi-media and multi-platform marketing programs and products including publishing, music, video gaming, DVD, internet and television programming. Her specialties include implementation of large scale marketing strategies.

photoJohn Lucchetti and Oniracom provide custom omni-channel marketing solutions to premier entertainment, lifestyle, and hospitality brands such as Jack Johnson, Warner Music Group, The Goodland Hotel, Sony, Disney, Moscow Copper, and The Santa Barbara Bowl. John has over 17 years experience in technical sales and marketing strategy. He is the founder of Backstage Business and has written articles published in Hotels Magazine and Folk Media.

AAEAAQAAAAAAAAKzAAAAJDljMWYyY2JlLTU3MDYtNDQyNS1hMTM3LWYwZGJjYTQwYTBlNQScott Barnett is currently at LogicMonitor, where he built its marketing strategic plan and executed on lead generation initiatives to help achieve their growth goals. Scott has presented on multiple webinars, authored articles that were published in VentureBeat and Wired, launched its podcast and built and led the team that executed a revamp of LogicMonitor’s Web presence and brand. At Citrix, Scott ran marketing programs to drive online trial conversion, customer adoption and retention.

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