Keeping it Fresh

Re-Branding 101

What’s it like to refresh a familiar brand?

Join us as panelists Ana Papakhian (Music Academy), Jaime Eschette (SB Botanic Garden), and Gretchen Lieff (La Lieff Wines) talk about the whys and hows of rethinking their brands and give you some tips for yours.

Wednesday, February 1st

5:30 p.m. at WorkZones
Members: Free
Non-Members: $25

Ana Papakhian

Chief Marketing & Communications Officer

Music Academy of the West

Jamie Eschette

Director of Marketing & Communications

Santa Barbara Botanic Garden

Gretchen Lieff

Founder and President
La Lieff Wines
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