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Know to Grow (National Webinar): Best Practices for Donor Communications
October 24, 2019 @ 10:00 am - 11:00 am
Presented by Christina Colton
AWC Member FREE
How do we communicate?
What do we communicate?
When do we communicate?
The purpose of donor communications should be to build relationships yet with the increase in technology and the decline in personal communications, the relationship can easily go from personal to transactional. The goal is to build a bond between the organization and the donor. Having a personal relationship with a donor will result in increased support and lifetime value.
Communication needs to be strategic and planned out but not transactional. Communications should always be designed to fit the donor’s needs. The more personalized the contact…the greater the impact. This workshop will provide a step by step guide on building relationships with donors to advance the mission/organization. Strong communication through relationship building is the key to increasing revenue and retention.