Wed, Dec 7: AWC-SB Annual Holiday Party

The Holidays are just around the corner. Kick off your holiday party season with the annual AWC-SB Holiday Party on Wednesday, December 7. Join us at the Au Bon Climat tasting room for an engaging evening. We will serve complimentary wine by the glass provided by Au Bon Climat and a savory cheese spread provided by C'est Cheese.

Annual Holiday Party
Wednesday, December 7
5:30-7:30 pm
Au Bon Climat
813 Anacapa St.
Downtown Santa Barbara
Street parking available
AWC-SB Members $25; Nonmembers $35

girls-inc-of-greater-santa-barbara-1We take this time to honor a local Nonprofit of the Year that works to empower women. Girls Inc. works to inspire all girls to be strong, smart, and bold. Through research-based, data-driven educational and enrichment programs, Girls Inc. provides life-changing experiences and solutions to the unique challenges that girls face, fostering their growth into healthy, educated, independent women and orienting them toward a bright and successful future. Please bring an unwrapped item from the Girls Inc. Amazon wish list to benefit the young women in their organization. Items include educational supplies for their tutoring and literacy programs, games and activity sets, program materials, office supplies, and more!

cj-bio-photo-a-683x1024To keep with tradition, we will also recognize an AWC-SB Member of the Year who has gone above and beyond this past year for our association. Carolyn Jabs is an experienced professional writer with a reputation for insight and sensitivity in dealing with complex issues. She has written hundreds of articles about families, ethics, environmental issues, and the Internet. Her work has appeared in many publications ranging from TV Guide and Reader’s Digest to Working Mother and Redbook. Her essays have appeared in Newsweek and the New York Times. She is a lifelong member of the Authors Guild and the American Society for Journalists and Authors. Her latest book,Cooperative Wisdom: Bringing People Together When Things Fall Apart, she co-authored with Dr. Donald Scherer. Besides serving as an AWC-SB board member, Carolyn participates in the Women’s Fund and practices tai chi.

Stay till the end, and bring your business cards, because we will hold a drawing for a bottle of Au Bon Climat's finest bottle of wine to one lucky winner!

AWC-SB Becoming an Influencer Panel Review

By Rachel Cansler

Over 40 AWC-SB members, newcomers and local influencers filled the workzones presentation room Wednesday, November 2 for the anticipated “Becoming an Influencer” expert panel. The crowd appeared enthusiastic to hear the influential stories of our powerhouse panelists, Jenny Schatzle, Fitness/Nutrition expert, Life Motivator, and creator of The Jenny Schatzle Program; Hollye Jacobs, New York Times Bestselling author/speaker and creator of The Silver Pen; and Talina Hermann, Creative Director and mastermind of the Talina Hermann clothing brand.

So, what makes someone an influencer? What journey do these types of individuals go on to become famous online and offline? Many of us think luck makes legends overnight sensations. In reality these women worked tirelessly for years on their image, shaping their goals over the course of many experiences which amounted to who they are today. I’m excited to share with you the steps they took to become influencers in their field.

AWC-SB Board Member and Senior Editor of Santa Barbara Magazine, Jennifer Blaise Kramer moderated the event. “What got you started? How did your following begin and on what social media platforms?” Jennifer asked of the panelists.

To this first question a theme of organic authenticity emerged. Jenny, Hollye, and Talina admitted they’d never paid for formal advertising, followers, endorsements, etc. In their own genuine way, each discovered the power of Facebook, blogging, and photos (each worth a thousand words) to showcase their talents, raise havoc, and bring new wisdom to their unique fields. Jenny used Facebook first to share her fitness and nutrition advice as well as to publicize her exclusive workout classes, originally hosted at neighborhood parks in Santa Barbara for only $5!

Fresh out of fashion school, Talina spread selfies across various social media platforms before selfies became a thing. Hollye found blogging her best soapbox where she shared her transition from bedside nurse to in-bed patient. Respectively, their guidance related to fitness/nutrition, fashion, and battling breast cancer, grew viral from their truly grassroots approaches.

All panelists agreed, despite some hesitancies, that social media is here to stay. You can use these platforms for good if you remain playful, authentic, and do it your own way. They felt the true test of their influence became evident when their followers engaged with them on social media. Their unique stories got their fans through their own struggles, and shed light on their lives in a powerful way. Each of the panelists expressed that they felt like they woke up one morning to realize they truly helped others through the lenses of their journeys. No one else did what they did . These bona fide women putting their stories out in the open for all to see led to Jenny owning a gym and getting a smoothie named after her at Whole Foods, to Hollye writing the ultimate “Girlfiend’s Guide to Battling Breast Cancer” (as she refers to it), and to Talina's collaborations with brands and stores around the world.

Although money didn’t spearhead their experiences, by sheer organic authenticity endorsements found their way overtime to each woman. Jenny told stories of how her following has helped her find quality products, like Hoka shoes. She stands behind these products on her mission to transform individuals’ bodies. Her best advice for fellow influencers, “K.I.S.S., ‘Keep it simple stupid.’” She feels she has her team to thank for keeping her in check of not becoming overwhelmed by social media. Every time Jenny goes to post she reminds herself of this message to ensure her message is coming across simply, clearly, and powerfully.

Hollye’s blog, The Silver Pen, struck her followers heart strings. As a result the blog caught fire that spread to speaking engagements, her book deal, other writing positions, and more. She suggests to all, “Think twice, before you post or act once.” Hollye feels there’s no real reason to follow the “should and should nots” in life, but that taking a minute before acting or posting is the best way to safeguard your credibility as an influencer online and offline.

While Talina didn’t frame her brand to feature others’ designs, she adapted to staying beautiful in her own right online by remaining the only orchestrator of her social media content. She only outsourced for data such as Google Adwords and others’ inspiration boards.

“Where is this all heading and what is okay to share online?” Jennifer asked. In response, Hollye warned not to get caught up in the tsunami of social media because these platforms will remain a powerful tool. Remember to slow down and pivot your perspective when something doesn’t go as planned. The social media craze frightens Jenny. The world’s youngsters feel entitled, believing they can get rich overnight. “Lead by example,” Jenny said, “as others won’t do what you say, but as you do.”

Talina is happy to say she feels as if, “We ate it [social media] all up like candy, and got sick of it.” The days of posting every little thing about our lives became uncool. She hopes people will now focus on only posting those inspirations which add beauty to the world’s improvement. Talina Reminded us to meditate daily (even if for only a few minutes), The panelists’ stories of influence gave attendees three examples of the kindness, beauty, and authenticity we can all spread if we choose to use this power for good.

AWC-SB is pleased that workzones graciously hosted this thrilling event and grateful C’est Cheese supplied local cheese, meats and treats. We’re glad we could share an evening with all of you and provide a small bit of thanks for all of your thoughtful discussions with AWC-SB…until next time!

Wed, Nov 2: Becoming an Influencer

What makes someone an influencer? What journey did these individuals go on to become famous online and offline? Many of us think luck made these legends overnight sensations. In reality these women worked hard on their craft and image, and they're excited to share with you all the steps they took to become influencers in their field. If you are curious about how to become an influencer in your career, join us on Wednesday, November 2 from 5:30-7:30 pm at workzones in Paseo Nuevo for a fun panel on "Becoming an Influencer".

Wednesday, November 2, 5:30-7:30 pm
workzones
Paseo Nuevo
351 Paseo Nuevo 2nd floor
Santa Barbara, CA 93101
AWC-SB Members Free; Nonmembers $20
Refreshments included, appetizers provided by C'est Cheese

Meet our Panelists:

Hollye Jacobs is a sought after speaker, nurse, social worker, child development specialist, and the bestselling author of The Silver Lining, A Supportive and Insightful Guide to Breast Cancer. Published in 2014 by Simon and Schuster, the book quickly reached the New York Times, Washington Post and LA Times Bestseller lists. In October 2014, she launched The Silver Lining Companion Guide, a condensed version of her original book that Allstate Insurance distributed for free to every person impacted by breast cancer for a full year.

Hollye is a respected expert in the field of women’s health and wellness and has appeared on Good Morning America with Robin Roberts, Dr. Phil, Oprah’s Super Soul Sunday (as a feature), and The Doctors, to name a few. She has also been a regular contributor to Huffington Post since 2011.

Hollye launched her award-winning blog, www.thesilverpen.com soon after her diagnosis, becoming the experienced, trusted friend all women need, holding their hand and providing support and guidance from the time of a diagnosis through treatment, recovery, and survivorship. Hollye shares her unique perspective, authentic voice and first-hand experience with the disease with everyone impacted by it. Through her robust and engaged social media channels, she is empowering women with knowledge, allowing them to take control of their health and survivorship.

jenny-schatzleJenny Schatzle doesn't change bodies, she changes lives! She is a Fitness/Nutrition expert, Life Motivator and creator of the life-changing Jenny Schatzle Program. From her facility in Santa Barbara Jenny has created a movement that transforms the way people see themselves. Her program is as much about health and wellness as it is about positivity, self-love and letting go of the toxic behavior and negative thinking that limits our success. Her passion, enthusiasm, and energy has helped thousands of people and created a community of all ages and fitness levels that must be experienced.

AWC-SB is happy to welcome our newest sponsor and meeting venue, workzones, a new co-working office space that provides self-employed and independent professionals with an ideal place to get work done.

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Wed, Oct 5: How to Handle Online Criticism

Many of us have faced negative online reviews or comments about our business. Getting a negative review about your company or service can feel like a major slap to all your hard work. Please join AWC-SB on Wednesday, October 5 at workzones in Paseo Nuevo from 5:30-7:30 for a panel on "How to Handle Online Criticism". Learn the tools to turn a negative review into a more positive experience, and feel more empowered about your business. Hear from experienced professionals who handle every angle of online review management.

Meet our Panelists:

starshine-roshellStarshine Roshell is an award-winning journalist, writing coach and communications expert. She’s worked for The Hollywood Reporter, New York Times, New York Post, The Week, SheKnows.com and Santa Barbara Magazine—and eBay, USC and lynda.com have hired her as a secret weapon storyteller for their marketing materials. Starshine writes a popular column for TheWeek.com, the Roanoke Times and the Santa Barbara Independent, whose readers have named her Best Columnist for seven years running. She has been called a bitch, a boob, a creep and a “hysterically hateful feminist” by online commenters.

rori-travatoRori Trovato is Owner of Rori's Artisanal Creamery. As a child, watching her Grandmother churn ice cream, Rori didn’t know then that she would become a well-established chef, food author, and stylist, launching a California-based ice-cream brand, Rori’s Artisanal Creamery, dedicated to creating bold ice cream flavors, using local and organic ingredients. No stranger to the culinary industry, Trovato has worn a wide variety of hospitality hats including pastry chef, cooking instructor, food stylist and travel and food writer. The author of her cookbook Dishing with Style, published by Clarkson Potter, Trovato is well versed in exceptional culinary creations, oozing in style.

dr-tiffany-margolinDr. Tiffany Margloin, Owner of From The Heart Mobile Vet, is an entrepreneur and professional speaker who has experienced the pressing issues business people face as they struggle to succeed in career and at home. Through decades of business success as a Doctor of Veterinary Medicine, Integrative Health Practitioner, she discovered practical solutions that help other overextended professionals. Dr. Tiffany believes the least stressful and most optimum environment for healing is in the pet’s own home environment. She combines the best of Western and complementary veterinary medicine by approaching all cases with an individual, holistic evaluation. Appropriate therapies from both Western and Chinese medical options will be discussed, and a complete treatment plan developed with you, the owner. In some cases, additional modalities such as chiropractic, herbal medicine or laser therapy may be indicated.

leigh-anne-andersonLeigh-Anne Anderson, Founder of Anderson-PR, has worked in London, under one of the top Public Relations agencies in the world, Leigh-Anne is highly skilled in creating influential global PR campaigns. She is a marketer at the core, and, over the past 20 years, has advised some of the most trusted brands with PR and marketing strategies.  In turn, she has earned national and international publicity in publications such as Forbes Magazine, Everyday With Rachel Ray, Oxygen, The Food Network, USA Today, and the LA Times. Leigh-Anne lives in Santa Barbara with her husband and two boys.

AWC-SB is happy to welcome our newest sponsor and meeting venue, workzones, a new co-working office space that provides self-employed and independent professionals with an ideal place to get work done.

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Wed, Sept 7: All About Networking

Does networking make your palms sweat? Do you find yourself hiding behind a pillar at business mixers? AWC-SB invites everybody, from pro networkers to novice minglers, to their “All About Networking” event on Wednesday, September 7, 5:30-7:30 pm. Join us for facilitated speed networking at workzones in Paseo Nuevo. Come prepared with your elevator pitch for your business, and to tell others what you can do for them and what they can do for you. We will gather in cozy table groups then rotate so you will get a chance to talk to all the other attendees. While we network we’ll enjoy appetizers from C’est Cheese and wine.

Wednesday, September 7, 5:30-7:30 pm
workzones
Paseo Nuevo
351 Paseo Nuevo 2nd floor
Santa Barbara, CA 93101
AWC-SB Members Free; Nonmembers $20
Refreshments included
AWC-SB is happy to welcome our newest sponsor and meeting venue, workzones, a new co-working office space that provides self-employed and independent professionals with an ideal place to get work done.

workzones

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Fri, Aug 19: Books For Breakfast – Small Victoriesby Anne Lamott

AWC-SB’s popular summer reading program continues on Friday, August 19 at Eladio’s by the beach. For August our discussion will revolve around Small Victories: Spotting Improbable Moments of Grace by Anne Lamott. Please join us and support this lovely venue by treating yourself to breakfast (Please bring cash).

Friday, August 19, 7:30-9 am
Eladio’s
28 W. Cabrillo Blvd
90-minute free street parking kicks in at 9 am

Bestselling author of the iconic Bird by Bird, Anne Lamott writes about faith, family, and community in essays that are both wise and irreverent. It’s an approach that has become her trademark. Now in Small Victories, Lamott offers a new message of hope that celebrates the triumph of light over the darkness in our lives. Our victories over hardship and pain may seem small, she writes, but they change us—our perceptions, our perspectives, and our lives. Lamott writes of forgiveness, restoration, and transformation, how we can turn toward love even in the most hopeless situations, how we find the joy in getting lost and our amazement in finally being found.

Profound and hilarious, honest and unexpected, the stories in Small Victories are proof that the human spirit is irrepressible.

Fri, July 15: Books For Breakfast – Big Magic by Elizabeth Gilbert

AWC-SB's popular summer reading program returns on Friday, July 15 at Eladio’s by the beach. For July our discussion will revolve around Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert. Please join us and support this lovely venue by treating yourself to breakfast. Those who like to read ahead, will want to check out Small Victories: Spotting Improbable Moments of Grace by Anne Lamott, our selection for Friday, August 19.

Friday, July 15, 7:30-9 am
Eladio’s
28 W. Cabrillo Blvd
90-minute free street parking kicks in at 9 am

Readers of all ages and walks of life have drawn inspiration and empowerment from Elizabeth Gilbert’s books for years. Now this beloved author digs deep into her own generative process to share her wisdom and unique perspective about creativity. With profound empathy and radiant generosity, she offers potent insights into the mysterious nature of inspiration. She asks us to embrace our curiosity and let go of needless suffering. She shows us how to tackle what we most love, and how to face down what we most fear. She discusses the attitudes, approaches, and habits we need in order to live our most creative lives. Balancing between soulful spirituality and cheerful pragmatism, Gilbert encourages us to uncover the “strange jewels” that are hidden within each of us. Whether we are looking to write a book, make art, find new ways to address challenges in our work, embark on a dream long deferred, or simply infuse our everyday lives with more mindfulness and passion, Big Magic cracks open a world of wonder and joy.

Ask a local bookseller about getting your copy of Big Magic Chaucer’s or Tecolote Book Shop.

9th Annual Women of Achievement Awards

Congresswoman Lois Capps and Communications Consultant Lois Phillips will receive the Women of Achievement Award from the Association for Women in Communications, Santa Barbara Chapter at a luncheon on June 3 at El Paseo Restaurant. The 2016 theme, “Women Stand Up, Speak Out,” fits both these leaders in many ways.

9th Annual Women of Achievement Awards
Friday, June 3, 11 am-1:30 pm
El Paseo Restaurant
Downtown Santa Barbara
AWC-SB Members: $55, Nonmembers $65

With a name bestowed upon a plethora of wonderful women, including Superman’s award-winning journalist girlfriend, the honorees had a lot to live up to. They stood up to the challenge with gusto.

Both Loises grew up during a time of great social unrest. They witnessed the civil rights, women’s and environmental movements emerge into profound forces. The turmoil they observed affected them as they married, became mothers and forged careers. Yet they never predicted the directions their lives would take. Later in life each developed a public voice in their respective leadership roles. Each Lois influenced the way people think and effected positive social change.

114_rp_ca_24_capps_loisCongresswoman Capps is committed to helping people improve their daily lives through better schools, quality health care, and a cleaner environment. She was sworn in as a Member of the 105th Congress in 1998, succeeding her late husband, Congressman Walter H. Capps. Mrs. Capps has successfully spearheaded and passed legislation specifically to: address the national nursing shortage, detect and prevent domestic violence against women, curb underage drinking, improve mental health services, provide emergency defibrillators to local communities, bring CPR instruction to schools, and improve Medicare coverage for patients suffering from Lou Gehrig’s disease. Mrs. Capps has resided in Santa Barbara since 1963.

Edited Photo- Lois PhillipsDr. Lois Phillips has a varied background in the communications field which includes conference speaking, producing and hosting two TV programs about women’s changing roles, co-hosting DIALOGUES–an NPR radio show on KCLU about current issues, and coaching leaders in presentation skills. As founding Executive Director of Antioch University Santa Barbara Dr. Phillips worked for the University for 11 years. Later she developed her own consulting firm where she leads training seminars and strategic planning retreats, and provides coaching services to executives who wish to communicate more effectively with stakeholders and the press.

In 2007 Dr. Phillips, along with publisher Mindy Bingham and producer Deborah Hutchison, founded the Santa Barbara chapter of the Association for Women in Communications, a national organization with headquarters in Springfield, Missouri. In May of 2008 the group created the Women of Achievement Awards to honor six amazing Women: Deborah Hutchison, CEO Gutsy Gals Inspire Me Animated Films, and Former Santa Barbara News-Press journalists Melinda Burns, Anna Davison, Melissa Evans, Dawn Hobbs and Jane Hulse.

Other past winners of the award include Dr. Nancy Leffert, Marianne Partridge, Marsha Bailey, Paula Lopez, Perie Longo, Lynda Weinman, Starshine Roshell, Catherine Remak, and Sara Miller McCune.

The Association for Women in Communications champions the advancement of women across all communications disciplines by recognizing excellence, promoting leadership and positioning its members at the forefront of the evolving communications era.

Digital and Print Media: Facing the Future Without Losing the Past

By: Lilly Erickson, Intern

In this new digital age, people tend to scroll through Instagram and Facebook on their iPhones to find trending topics, rather than flip through a paper-and-ink magazine. Don’t let these social media-thirsty people fool you. Print is still very much alive. That being said, times have changed and the issue of how to tackle the online world, while still sticking to good old-fashioned print, is multifaceted.

On Tuesday evening, April 5, 2016, entrepreneurs, journalists, editors, and numerous other members of the Santa Barbara community attended the insightful panel hosted by AWC-SB, “Modern Journalism: Local Pioneers Keeping Print Alive and Pushing Digital Media Forward.” The diverse panel, led by Jennifer Blaise Kramer, senior editor of Santa Barbara Magazine, encompassed various forms of print, from news, to lifestyle and food. The local media gurus included Marianne Partridge, editor-in-chief of the Santa Barbara Independent; Gina Tolleson, executive editor of Santa Barbara Magazine; Krista Harris, editor of Edible Santa Barbara; and Andrea Estrada, director of news and media relations at UCSB.

The first question regarded print publications, and how they are surviving today. Gina remarked on the importance of staying in touch with the Santa Barbara community. With the current downsize in print, staying updated through social media and other writers, is a way to get to know “how the city ticks.”

The panelists pointed out that the balancing print and digital platforms is a challenge. Andrea focuses on a two-part process of putting out news, as well as reacting to news, the balance between these two mediums is difficult. Marianne highlighted on the fact that journalism is about “rolling with the punches.” Whether print or digital, the main purpose is to get the news out to the public.

Several other publications inspire these panelists while they try to stay on the forefront of both digital and print platforms. In the foodie world, Lucky Peach has a “great online presence,” Krista said. In terms of global issues, Marianne pointed out that The New York Times and Washington Post are really pushing online publication in order to spread news to the public as seamlessly as possible.

In the panelists’ channels of modern journalism, they must use social media all the time to publicize their stories. What do you think gets the most “Likes” on Instagram from Edible Santa Barbara? If you’re picturing those sweet, savory, gooey, oozing-with-chocolate desserts, you guessed right. What about from Santa Barbara Magazine? It’s those iconic, epic Santa Barbara sunset shots that get the most hits.

In this digital age, pushing online media forward while keeping print alive is a complex issue. These panelists, however, have tackled the task. Marianne said, “It takes human power and working really hard hours, but I am the luckiest editor in the United States.”

Celebrate Cinco de Mayo Eve with AWC-SB

Join top professional women communicators on Wednesday, May 4, 5:30-7:30 pm at Casa Blanca Restaurant & Cantina in downtown Santa Barbara. The Association for Women in Communications wants to help you connect, engage, advance on a local and national level. This event is FREE so if you've never attended an AWC-SB meeting, or haven't in a while, this gives you an excellent opportunity to meet some of our local chapter members and learn what the organization is all about. Bring your friends and enjoy food and drinks at Happy Hour prices.

Wednesday, May 4, 5:30-7:30 pm
Casa Blanca Restaurant & Cantina
330 State Street
Santa Barbara CA, 93101
805-845-8966
No Host Bar
FREE to attend