Weds. Feb 3: When Bad Things Happen – Preparing & Managing During a Crisis

Organizations are somewhat prepared for natural disasters…but what about the issues-related crises and difficult situations that can affect our employer, our consulting firm, the non-profit we volunteer at, the board we serve on? Join us on February 3rd to hear from our guest, Sheri Benninghoven. Sheri and her firm focus on crisis communications counsel and has handled some of the Central Coast’s most recent challenges.

Wednesday, January 6: Movie Night+ with RBG

Supreme Court Justice Ruth Bader Ginsberg was influential in large part because she was an exceptional communicator. Jane Sherron De Hart (RBG biographer), and Hannah-Beth Jackson (retired state lawmaker) will join our conversation about what we can learn from RBG’s example as a writer and a public speaker. No matter what field you’re in, thinking about what she accomplished and how she did it is an ideal way to kick off a new year!

Recap: It’s Getting Hot in Here – Sizzle Reels!

On Wednesday, November 4th, AWC-SB members and guests met via Zoom for the monthly event that always presents valuable information as well as networking and camaraderie. While doing our best to suspend our collective breath-holding over election results (though updates were posted in the chat from time to time), we came together for How to Create a Sizzle Reel that Really Sizzles.

Recap: Solutions Journalism – It May be the Answer

On Wednesday, October 7, about 40 AWC-SB members and guests assembled via Zoom for a fascinating and comprehensive presentation, Solutions Journalism: Breaking the Fear-Based News Cycle, with Giana Magnoli of Noozhawk and Michelle Faust Raghavan of Solutions Journalism Network. Even up against the Vice Presidential debate on TV, it was wonderful to see the impressive turnout for this monthly gathering.

Wednesday Nov 4: How to Create a Sizzle Reel That Really Sizzles!

A sizzle reel is a brief video that brings attention to something you want to promote–your work, an event, or a public relations campaign. Thanks to today’s technology, you don’t have to be a media pro to create this highly effective form of communication. On November 4th, AWC-SB board member Erica Schweitzer will outline the essential ingredients for a memorable sizzle video. She’ll showcase some exceptional sizzle reels. And she’ll introduce you to her favorite free and low-cost tools. To get the most out of the evening, think about something you’d like to promote. By the time the evening is over, you’ll have fresh ideas about a powerful new way to make an impression on the audience you want to reach.