Vision and Mission

AWC-SB’s Vision

AWC-SB is committed to:

Personal, Social, Business, & Organizational Transformation through Communication

The Santa Barbara Chapter of the Association for Women in Communications (AWC-SB) is the premier organization for communication professionals in the Santa Barbara region.

AWC-SB is committed to:

· Empowering women across communication fields, disciplines, and occupational roles to achieve their dreams and to represent the highest standards of excellence in their work.

· Inspiring members to work collaboratively with others in shaping a better future for themselves and others in their communities in leadership roles.

· Encouraging members to go beyond self-interest and commercial success and to “represent something larger than themselves” as a part of a larger community and world. 

AWC-SB’s Mission

We provide access to role models and leaders in the communication fields as well as access to scholarships, current trends and related research and technologies for our members. AWC-SB inspires members to assume leadership roles and /or work collaboratively with others in shaping a better future for themselves and their communities.

Our purpose is to:

· Create a supportive environment for women to share experiences  and exchange information and opportunities for success in their work .

· Provide access to role models and leaders in the communication fields, explore current trends, and learn related research technologies.

· Provide educational seminars and access to information in the Santa Barbara region to help members stay abreast of trends and shifts in the global economy, occupations, and professions.

· Provide internships for women students that involve finding role models, mentors and opportunities to learn about the emerging, expanding world of communications.